A Mother's Journey to Revolutionize Child Care

I’m Diane Moca, founder and CEO of MomSub, the marketplace matching parents to their one ideal child care provider who fits their location, schedule and budget.

After enduring 12 different child care providers during the first four years of motherhood, and interviewing hundreds of working mothers about their challenges, I developed a solution to the child care crisis causing so much stress, guilt and self criticism.

I invite you to join me on this journey of building a massive and profitable business that brings more calm, confidence and clarity to working parents everywhere.

MomSub is building the Uber of child care.

We are a tech startup company that is making finding and managing weekly child care for parents more quickly and easily than the competitors by developing proprietary technology including software process automation and artificial intelligence.

Now is the time to get in on the ground floor of this burgeoning company that has proven product market fit and traction through our beta program, which is:

➤growing our gross revenue 46% average month over month in 2025,

➤disrupting the $60 billion dollar child care industry, and 

➤offering investments as low as $100 as we position MomSub to scale.

Moms Are In A Crisis

The average working parent spends more than 30 hours over several weeks to find the right child care provider, and then has to navigate child care schedule changes caused by sick children, unreliable sitters or school holidays 25% of the time. Nearly 2 million women reluctantly leave the workforce every year because of the ongoing struggle to find and manage affordable, accessible child care.

The average mother who steps away from work for five years loses more than $1 million over the course of her career in unearned wages, missed promotions, reduced 401(k) growth, and lower Social Security benefits.

The challenge of finding the right provider is especially difficult for middle class families who need part-time care, such as before or after school, only certain days when family members are not available, or non-traditional hours when daycare centers are closed. There are 7 million working parents in the U.S. who need part-time child care.

As a mother who raised two children while I worked as a freelance television reporter, I experienced first hand the frustration of searching for and retaining a caregiver who could accommodate my flexible part-time schedule. I discovered how common my dilemma was after interviewing hundreds of women for my Working Mom Warrior YouTube channel.

This problem also affects companies who bear the financial cost of higher absenteeism and turnover caused by child care challenges. Small businesses with 100 employees are hit hardest by the annual costs, which include more than $300,000 of lost productivity due to absenteeism and $100,000 for hiring and training due to turnover.

Discover How MomSub Has a
Better Way to Find and Manage Child Care

MomSub is different from all the other competitors because of our AFFORDABLE MATCH and MANAGEMENT of WEEKLY, in-home child care providers who are background checked and approved.

The existing child care websites and apps like care.com that connect parents to weekly caregivers (available for a regular schedule) offer parents a list and NOT A MATCH, which puts the burden on the parent to contact and vet the providers.

MomSub’s plan to serve 1,000 families and 40 small businesses in the first year after funding will produce $1 million in revenue after paying the child care providers.

When MomSub’s customer base grows to 120,000 parents and 3,000 business clients, MomSub will produce $100 million in revenue after paying the child care providers.

MomSub projects a 5-year timeline to reach this goal.

MomSub’s Seamless Matching and Management
System for Parents and Nannies

MomSub matches each mom with one ideal nanny when & where they are wanted at a rate they can afford.

Unlike the other options in the market, MomSub offers parents:

• ➤An instant match to a weekly caregiver who fits their location, schedule and budget,
• ➤A video interview with their weekly child care provider match,
• ➤An in-person trial with their background checked child care provider match,
• ➤A simple online management system for weekly payments and schedule changes, and
• ➤Confirmation the regular caregiver or backup caregiver will accommodate the schedule.

MomSub’s business plan includes three sources of revenue:

• ➤An hourly service fee paid by parents that is included in the hourly rate they can afford,
• ➤An annual registration fee paid by parents or their employers, and
• ➤A monthly subscription fee paid by employers for each registered employee.

Join Us Here

Rapid Growth: 46% Monthly Increase in Gross Revenue

MomSub’s customers have referred us to friends and colleagues, recommended us on social media, written five-star reviews, and shared testimonials about how MomSub solved their child care problems, such as:

The Experts Behind MomSub’s Innovative Child Care Platform

The team’s deep and wide expertise has led to development of MomSub’s innovative technology, communication and marketing processes that are the secret sauce behind the industry’s first tech solution for a weekly nanny match and management system that is building trust and loyalty, including our:

➤Proprietary Matching Algorithm offering an instant child care match to a weekly provider

➤Proprietary 14-Touchpoint Communication System offering easy child care management

➤Proprietary Brand Ambassador Program ensuring efficient use of marketing resources

Scaling to Serve Thousands of Families and Businesses Nationwide

At the maximum amount raised, MomSub will use the funds to:

➤ implement our plan to grow revenue to $1 million in the first year by increasing our roster to 12,000 child care providers (based on 4:1 critical mass needed for fulfillment),

➤selling subscriptions to our child care benefits program to 40 companies,

➤generating 3,000 child care requests and

➤signing up 1,000 recurring paying customers (based on current conversions of 32%).

We will also create more efficiency and cost savings by automating internal processes, improve the user experience on the app and website by implementing updates based on feedback from parents and providers, and build awareness and trust of the brand by expanding referral programs, marketing and public relations.

At the minimum amount raised, MomSub will use the funds to:

➤ double revenue by increasing our roster of child care providers,

➤generating more child care requests,

➤expanding our customer base, and

➤selling subscriptions to our child care benefits program that will boost net revenue.

Projected Returns Through Strategic Growth and Acquisition

When you invest in MomSub, you will own equity in the company. Investors’ shares are based on today’s valuation. As MomSub scales and grows, your shares become more valuable.

After receiving funds from our crowdfunding campaign, MomSub will have the resources to double our current rate of growth.

After growing to 30 metro areas within five to seven years, projections show MomSub would be serving 4,000 parents and 100 companies per metro area. That would produce $100 million in revenue after child care provider payments.

A strategic acquisition within five to seven years can provide a potential 10x or more return on investment based on industry benchmarks.

For instance, Care.com is a child care marketplace founded in 2006 that went public eight years later in 2014 at a $500 million valuation.

Investors may also have the option to sell their shares through secondary sales before a formal liquidity event.

You can make a difference in the lives of mothers, fathers, children, caregivers and your own family.

We greatly appreciate the time you’ve taken to get to know more about MomSub. and our vision to build a profitable business that rewards our investors, supports working parents and provides meaningful opportunities for nurturing child care providers.

We’d love to share your support with the world, whether you invest $100 or pledge a champion level investment that will bring great joy and relief to an overburdened family receiving a child care scholarship thanks to your funds.

We value all our investors and supporters, even those who may not be able to make a financial commitment but can pledge to share our page and our business with others. With resources and encouragement from caring advocates like you, the team at MomSub will continue to improve the lives of the adults who shape the leaders of tomorrow.

Join Us: From $100 Supporter to Working Parent Champion

$100 — 20 available

Shout out on LinkedIn for supporting working parents. Receive ownership shares of MomSub.

$200 — 115 available

Free video interview and in-person trial with a MomSub nanny match for yourself or as a gift to another to be used within 12 months of campaign close date. Receive ownership shares of MomSub.

$500 — 110 available

Free video interview, in-person trial and four-hour child care session with a MomSub nanny match for yourself or as a gift to another to be used within 12 months of campaign close date. Receive ownership shares of MomSub.

$750 — 40 available

“Women and Work” podcast episode dedicated to you or an issue you want to spotlight to be used within 12 months of campaign close date. Receive ownership shares of MomSub.

$2,000 — 20 available

Three months of free access to MomSub’s Child Care Benefits Platform for up to five of your employees, colleagues or family members to be used within 12 months of campaign close date. Receive ownership shares of MomSub.

$10,000 — 10 available

One year of $50 weekly bonuses allocated to a highly-rated, actively-working MomSub child care provider earning under $2000/month to be used within 12 months of campaign close date. Receive ownership shares of MomSub.

 
$50,000 — 5 available

Six months of $200 weekly discounts allocated to a single parent or family paying more than 30% of income on child care to be used within 12 months of campaign close date. Receive ownership shares of MomSub.