🚨 The Problem

• 👩‍👧‍👦 7 million U.S. working parents need part-time care
• ⏱ Takes 30+ hours to find a good caregiver
• 🤒 25% of the time, care is disrupted
• 👩‍💼 2 million women leave the workforce annually
• 💸 Each mother who leaves loses up to $1M in lifetime earnings

Small businesses lose $400,000/year due to child care-related productivity losses.

Each year, nearly 2 million women reluctantly leave the workforce due to the struggle to find consistent, affordable child care. The average mother who steps away for five years loses over $1 million in lifetime earnings, retirement savings, and benefits.

In 2025, the situation worsened with federal funding cuts forcing thousands of afterschool programs to close, and 70% of employers requiring remote workers to return to the office. Millions of parents now urgently need part-time, flexible, and in-home care solutions.

💡 The Solution

MomSub is the first platform to MATCH and MANAGE weekly in-home child care — like Uber, but for your family.

MomSub is the only child care app offering an instant match to a vetted, weekly nanny who fits a parent’s schedule, budget, and location — saving parents 40+ hours of searching.

Unlike platforms that list dozens of caregivers with no guarantee of availability or fit, MomSub delivers one ideal match, based on our proprietary matching process and parent preferences.

• ✔️ Instant match with background-checked providers
• 📹 Video interview with their matched caregiver
• 🏠 In-person trial session
• 📅 Online tools for schedule changes and payments
• ✅ Reliable backup care if needed

We’re not just a list — we’re the matchmaker parents need.

🚀 Traction & Growth

• 📈 Conversions increased from 50% to 64% MoM in 2025
• 💰 Sales grew 27% MoM in 2025
• 🔁 97% customer return rate
• 📱 MVP app launched in App Store & Google Play in March 2025
• 🌟 Accepted into 1871, Founder University & Founder Institute

🎥 “Just having child care off your plate is worth the cost.” – Sarah Potter

Watch testimonials

📊 Market Opportunity

MomSub is targeting the fast-growing and underserved $60 billion child care industry. Our scalable solution and clear product-market fit give us the tools to disrupt a market still relying on outdated, manual, and inefficient solutions.

Our internal projections estimate Year 1 revenue of approximately $1 million based on enrolling 1000 families and contracting with 40 businesses. By Year 5 we estimate up to $100 million in annual revenue if we reach 120000 families and 3000 businesses nationwide.

• 🔹 Year 1: 1,000 families + 40 businesses = $1M in revenue
• 🔹 Year 5: 120,000 families + 3,000 businesses = $100M in revenue

These forward-looking statements are based on our current expectations and assumptions regarding growth, pricing, and market conditions. Actual results may vary significantly. Prospective investors should not rely on these estimates as guarantees of future performance.

👩‍💼 Meet the Team

Led by journalist-turned-founder Diane Moca. At her previous birthday sign company, Diane engineered an immediate mass hiring and operational expansion during a 5000% demand spike. At her real estate firm, she renegotiated contracts and remained solvent through a 30% drop in property values during the Great Recessiont

Our team’s proprietary matching and communication processes helped launch our MVP in March 2025. We bring deep experience in tech, operations, and customer success. Our founder’s leadership through high-stakes pivots during the pandemic and Great Recession demonstrates our ability to navigate rapid scaling and volatile markets.

Our team has built:

• 🚀 Proprietary Matching Algorithm
• 📬 14-touchpoint Communication System
• 🎯 Brand Ambassador Program

💖 Mission-Driven Impact

• 🧠 Reducing stress and guilt for working moms
• 📈 Improving productivity by giving parents clarity and confidence
• 👩‍👧 Offering income opportunities where moms can bring their children

💵 How We'll Use the Funds

We’re raising funds to scale our provider base, grow our B2B client network, and enhance our tech infrastructure. Your investment will directly support marketing, automation, UX improvements, and operational capacity.

With full funding:

• 📈 Grow roster to 12,000 providers
• 📊 Convert 3,000 care requests into 1,000 customers
• 📱 Improve app UX, automate backend, expand marketing

With minimum funding: Double revenue by increasing supply, demand, and employer sales.

📈 Return on Investment

MomSub projects $100M in revenue after 5 years, serving 120K parents and 3,000 companies. With a potential strategic acquisition or public offering, we plan for early investors to have a strong chance of realizing a significant return. We aim to expand nationally and scale our revenues over the next five years. However, investing in early-stage companies carries substantial risk, and there is no guarantee of return.

Investors receive equity based on today's valuation.

• 📍 Funding helps us double growth rate
• 🌆 Goal: 30 metro areas in 5–7 years
• 💸 Target: $100M revenue and 10x+ return potential

We believe that achieving $100 million in annual revenue could support significant company growth and long-term value creation. While we strive to build a company of lasting value, there is no assurance that investors will receive a return on their investment.

Investments in early-stage companies like MomSub involve risk, including the risk of total loss. Securities offered under Regulation Crowdfunding are illiquid and subject to resale restrictions.

🔁 Shares might be sold via secondary markets before exit. Our long-term goals may include acquisition or public offering, but these are speculative outcomes. Shares purchased under Regulation Crowdfunding are subject to resale restrictions and may not be easily sold.